Confident Louisa

Confident Women: Louisa Forrest

Louisa Forrest is a single mother, author, activist and social entrepreneur. As Founding Director of Lavenderia NappyCare – Australia’s GREENST Nappy Solution – and editor of both The Eco Mum and Louisa Jane blogs, Louisa lives a life of growth, contribution and empowerment. 

“ I feel I am here to help all women stand in a place of fearless grace within themselves – in the face of any and all adversity”

Confident Louisa

What does confidence mean to you?

To me, personally, confidence means having a certain fearlessness. To own your power, your prowess, your feminine essence. It’s having faith – faith in yourself, faith in others and faith in the benevolent forces (whatever you wish to name them according to your personal preferences). And it’s belief; in yourself, in your choices, courage in your convictions and an unshakeable knowing that there is always a solution, there is always an answer, there is always a way.

If one can embody these things as much as possible and shift their paradigms to absorb these concepts, then I believe that confidence is the end result. You can become an unstoppable powerful force with an indominatable spirit – and that is confidence in action!

Where did you learn how to be confident, or how are you learning now?

My confidence has come as a result of making catastrophic, life altering (in a bad way) choices and then working through the consequences of those choices.

I lost everything about 7 years ago – including my first baby, my home, business, most of my friends and all of my dignity, self respect and confidence. I was utterly ashamed and humiliated. I did not have much support and have not had much since. Some key people have been amazing, but for the most part, I have battled on mostly by myself. At the moment, I do not have family nearby and am only new to my area so do not have a strong network yet either. Its just me and my two babies, and my fast growing business!

Climbing out of that hole that I dug for myself many years back – rebuilding and restoring my life – was the single greatest confidence builder I have engaged in yet.

As a result, I now know that basically no matter what happens to me I will be perfectly fine. That knowing is deeply embedded in me, my thinking and my actions now and is what directly powers my confidence.

What do you think makes it difficult for women to love themselves and own who they are?

We are bombared with billions of bits of information daily that carry the basic message of “Not Enough”.

You either are not or do not have enough; no matter who or where you are. Even the likes of the Kardashians and Angelina Jolie are not immune to it!

The world has become very skeptical and even more critical.

Even if they do look amazing, we focus on the cellulite we see on a celebrity’s body.

If someone has raised awareness and millions of dollars for significant causes, we criticise them for not sacrificing EVERYTHING and being a martyr.

If someone does achieve heights of success, fame and prosperity that we all dream of, we find a way to “cut them down to size” in our minds because we don’t want to accept the discomfort of our own mediocrity.

Mediocrity has become the only allowable position in this world – if you rise too far or do to much you are soon put back in your box.

My opinion regarding this is that instead of looking to ourselves to find the source of our discomfort – our own mediocrity and our our lifeless dreams that we’ve long since forgotten existed – we point to others because why? They are right there – in our face, 24 hours a day, 7 days a week.

We live in world obsessed with what everyone else is always up to. We now have “syndromes” for it because we can’t function without seeing everyone else’s highlight reel. And this means we have forgotten how to look to ourselves for answers, for comfort and acceptance.

It has become easier and more widely accepted to put others down than it has to build ourselves up… and that is very sad.

What challenges do you face that dampens your confident levels?

When I face financial challenges in my life and business, it rocks my confidence somewhat.

I have some more work to do on forgiving myself for my past transgressions and financial mistakes. My past took its toll and although it afforded me many lessons I would not be without, it has left a scar in its wake. Sometimes that scar itches.

Who is the most confident person in your life and what qualities do they have?

A very dear male friend of mine, who was a former mentor is probably the most confident person in my life.

The qualities they posses are of a spiritual and somewhat esoteric nature. They are grounded, peaceful, certain of their boundaries and fearless. They KNOW they can handle anything thrown at them and have zero tolerance for nonsense, disrespect or unkindness.

As such they can command an entire room simply by entering it. I aspire to be like this person every day and often look to them as the example I am to follow.

When do you feel your most confident, powerful, or beautiful?

I feel most beautiful and powerful when I am dressed up in a stunning outfit, killer heels, full make up and hair blown out.

Then I work to drop my focus and attention to the seat of the Divine Feminine which rests about 10cm below the navel. I see it as an old fashioned light bulb, glowing orange. I feed it with breath and energy until it radiates from me to the world around me. When I am in this space I feel completely at ease with myself. I feel strong, grounded, powerful, mysterious, alluring and beautiful.

It takes effort and some days I can do it more easily than others but when I apply myself and focus, the results are well worth it.

Do you have any quick confidence tips when you want to boost your self-esteem?

One quick thing I do as I am out and about in public is repeat over and over to myself this mantra – it instantly transforms my energy and raises my confidence:

I am a beautiful creature and I have a secret. 

Additionally, I recommend working on activities to boost confidence.

Write a list of your successes and times you HAVE overcome the odds. Refer to this on your down days.

List ways and activities to boost your oxytocin levels. This is a great confidence booster and infuses your life with joyous vitality – vital energy for manifesting your intentions.

 Is there anything else you would like to share or advice for other women who may be struggling with their own confidence and self-worth?

I work very hard on myself. In fact, I work harder on ME than ANYTHING ELSE – including my children and my business.

By working on me – by busting through old paradigms and infusing my spirit with new beliefs and vibrations – I see results and improvement all the time. Momentum is a key part of maintaining confidence.

Infuse your life with rituals – positive activities and things you enjoy that lift your spirits. For me, its always drinking tea from a pretty, floral teacup and saucer.

Or always going out for a drink on a Friday dressed up in my absolute best – whether or not its with friends or by myself.

These things, whilst seeming small, actually infuse your life with joy and pleasure and – oxytocin!

Oxytocin for women is the “warm fuzzy” hormone. Without a daily injection of this, you will struggle to feel contentment or indeed, confidence. Its vital for women to feel at ease and to experience equilibrium in their lives and emotions.

Confidence comes from within – absolutely – however there is nothing to say we can’t help it along from without; right?

One of my favourite quotes was spoken by Elizabeth Taylor. I replay it over and over in my head, on bad days:

Put some lipstick on, pour yourself a drink and pull yourself together! ~ Elizabeth Taylor

Thank you Louisa!

Chat to Louisa more here:

Website/s: (blog) and (business site)

Instagram: The Eco Mum and Lavenderia Nappy Care

Facebook: The Eco Mum and Lavenderia Nappy Care

Twitter: The Eco Mum and Lavenderia Nappy Care

LinkedIn: Louisa Forrest and Lavenderia Nappy Care


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  1. Oh how interesting and I love the ‘warts and all’ start to Louisa’s story. So often we only hear the positive and we look at the confidence, success (etc) of others and assume it came easily…. when it wasn’t the case at all.

  2. I love that idea of writing a list of successes and times I’ve overcome the odds. I don’t often write them down but I often go over them in my mind when I doubt myself or lack confidence. I often tell myself “if you got through x, y or z, you can get through anything!” It’s such a great kick up the butt!

  3. I love that Elizabeth taylor quote! I think people who know me would say I’m very confident but I have my off days. I was very shy in my teens so it took me quite some time to “blossom”. I think the most confident person I’ve ever known was my Dad xx 🙂 #teamIBOT

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